Hospitality
FlagshipNotSo Hostel
Owner & operator since 2007
Charleston's community hostel — two houses in Elliotborough, ~50 beds, 8.9/10 across 700+ Hostelworld reviews. The flagship of everything.
Visit →The NotSo Empire
Everything Vikki built, pulled into one place.
Right now these six ventures live on six disconnected sites -- different logos, different tones, a couple of them broken or lapsed. Same founder, no shared identity. Here’s what it looks like when they become one system.
Today
Scattered
- × Six sites, six visual identities, no through-line
- × A booking flow that needs written instructions to use
- × The conference domain lapsed -- now a gambling site
- × Her own name site throws a browser security warning
- × Nothing points to anything else
The concept
One system
- ✓ One brand, one voice, one navigation across everything
- ✓ Book a single bed in seconds, no workarounds
- ✓ Every venture cross-promotes the others
- ✓ Secure, current, and actually maintained
- ✓ Built and run by one person who answers the phone
The slate
Six ventures, one operator
Industry
Worth recoveringAmerican Hostel Conference
Founder & host
The gathering she founded for independent hostel operators — first held in Charleston, 2018. The domain has lapsed; the brand is worth recovering.
Media
ActiveOhm Radio 96.3 FM
President, Media Reform SC
Charleston's listener-supported, commercial-free community station, on the air since 2015. A nonprofit voice with real local reach.
Real estate
ActiveCharleston Housing Co.
Realtor & property manager
Residential real estate and property management across Charleston since 2012 — the same operator instinct, applied to homes.
The book
ActiveInside an American Hostel
Author
Her published operations playbook for running a hostel the right way — proof of authority that most sites never put to work.
How it connects
One hub. Every road leads back to a booking.
The radio listener discovers the hostel. The hostel guest finds the book. The book buyer meets the realtor. Each property feeds the next instead of sitting alone.
Ohm Radio→
The Book→
NotSo Hostel→
Real Estate→
The Conference